“中國味道·尋味華夏：2026中國旅行線路征集和推廣活動”啟動

去年，“2025中國旅行線路征集和推廣活動”成功舉辦，活動以中國旅行線路策劃與文旅資源推廣為核心，征集并呈現了一批兼具創意性、文化性與落地價值的線路作品，受到中新兩地旅行社、文旅機構、學生團隊及社會公眾的關注與歡迎。作為連接中國文旅資源與新加坡市場的特色活動，該活動也逐步成為展示中國旅行魅力、推動文旅交流合作的重要平臺。

Last year, Journey Through China 2025: Travel Route Design Campaign was successfully held. Centred on the design of China travel routes and the promotion of cultural and tourism resources, the campaign collected and showcased a range of route proposals that combined creativity, cultural value and practical potential. It received strong attention and a warm response from travel agencies, cultural and tourism organisations, student teams and members of the public in both China and Singapore. As a distinctive initiative connecting China’s cultural and tourism resources with the Singapore market, the campaign has gradually become an important platform for presenting the appeal of travel in China and promoting cultural and tourism exchange and cooperation.

延續去年的良好反響，2026年，中國駐新加坡旅游辦事處和北京第二外國語學院旅游科學學院將共同推出第二屆中國旅行線路征集和推廣活動。今年，活動在原有線路征集與推廣的基礎上，進一步加入美食主題，以“中國味道·尋味華夏”為核心方向，面向中國和新加坡兩地旅行社、文旅機構、學生團隊及社會公眾，征集有創意、可落地、有傳播潛力的中國美食主題旅行線路規劃方案。

Building on the positive response from last year, in 2026, the China National Tourist Office in Singapore and the School of Tourism Sciences, Beijing International Studies University will jointly launch the second edition of the Travel Route Design Campaign. This year, while continuing its focus on route design and promotion, the campaign will further introduce a culinary theme, with “Taste of China, Discovering Huaxia Through Flavour” as its core direction. It invites travel agencies, cultural and tourism organisations, student teams and members of the public in both China and Singapore to submit creative, practical and promotable China travel route proposals centred on Chinese cuisine.

從川菜的熱烈，到粵菜的精細；從江南時令風味，到北方胡同小吃；從非遺手作體驗，到老字號餐館背后的城市記憶，中國美食關乎味蕾，也連接著地域、歷史、生活方式與旅行體驗。

From the bold flavours of Sichuan cuisine to the refinement of Cantonese cooking, from seasonal delicacies in Jiangnan to hutong snacks in northern China, and from culinary heritage workshops to the stories behind long established restaurants, Chinese cuisine is not only about taste. It also connects travellers with regional culture, history, lifestyles and travel experiences.

今年，我們期待每一份作品都能跳出普通行程表的框架，以味道為線索，帶領更多人走進中國的城市、山水與日常生活。

This year, we hope to see proposals that go beyond standard itineraries. Using food as the starting point, each route should guide travellers into China’s cities, landscapes and everyday life.

你的線路可以是：

● 一場圍繞八大菜系展開的深度尋味之旅；

● 一次從夜市小吃、老字號到街頭煙火的城市漫游；

● 一條結合春節、端午、中秋等節令風味的文化線路；

● 一段走進飲食非遺、手作課堂與地方技藝的體驗旅程；

● 也可以是美食與自然、藝術、城市潮流交織的全新玩法。

Your route may take the form of:

● An in depth culinary journey inspired by China’s eight major cuisines;

● An urban food walk connecting night market snacks, long established restaurants and local street life;

● A cultural route built around festive flavours during Spring Festival, Dragon Boat Festival, Mid Autumn Festival and other traditional occasions;

● An experiential journey featuring culinary intangible cultural heritage, hands on workshops and local craftsmanship;

● Or a fresh travel concept that combines food with nature, art, urban culture and contemporary trends.

無論你是正在研發赴華旅游產品的旅行社，還是熟悉中國美食文化的內容創作者；無論你來自學生團隊、文旅機構，還是單純熱愛旅行與美食的探索者，都可以用自己的視角，設計一條屬于你的“中國味道”路線。

Whether you are a travel agency developing China travel products, a content creator familiar with Chinese food culture, a student team, a cultural and tourism organisation, or simply someone who loves food and travel, you are welcome to design your own“Taste of China” route from your unique perspective.

Scan the QR code above to register.

以下為本次活動詳細事項：

Details of the campaign are as follows:

1 活動名稱

Activity Name

中國味道·尋味華夏：2026中國旅行線路征集和推廣活動

Journey Through China 2026: A Taste of China – Travel Route Design Campaign

2主辦單位

Host Organizer

中國駐新加坡旅游辦事處

China National Tourist Office in Singapore

北京第二外國語學院旅游科學學院

School of Tourism Sciences, Beijing International Studies University

3時間安排

Time Schedule

作品征集

Submission Period

自發布之日起，至2026年8月31日23時59分（北京時間）結束

Opens on the date of release and closes at 23:59 (Beijing Time) on August 31, 2026.

評審階段

JudgingPeriod

2026年9月-11月

September–November 2026

網絡投票

Online voting

2026年12月啟動，為期約兩周

Launches on December , 2026, lasting about two weeks

展示推廣

Exhibition and Promotion

2027年1月起

Commences in January 2027

4活動主題

Activity Theme

本次活動聚焦“中國美食”主題，鼓勵參與者圍繞中國美食旅游資源，開發重體驗、高品質、有市場潛力的赴華深度游產品。

The campaign focuses on Chinese cuisine under the theme of discovering flavours across China. Participants are encouraged to develop high quality, experience driven and marketable in depth travel products centred on China’s culinary tourism resources.

可圍繞以下方向進行線路設計：

Participants may design routes based on the following directions:

八大菜系深度游

In depth tours of China’s eight major cuisines

圍繞魯、川、粵、蘇、閩、浙、湘、徽八大菜系，規劃深入產地、名店、餐飲街區與廚藝課堂的體驗線路。

Routes may explore Shandong, Sichuan, Cantonese, Jiangsu, Fujian, Zhejiang, Hunan and Anhui cuisines through visits to places of origin, renowned restaurants, dining districts and cooking classes.

地方風味與街頭美食

Local flavours and street food

聚焦各地特色小吃、夜市、老字號餐館與美食街區，呈現“舌尖上的中國”。

Routes may focus on regional snacks, night markets, long established restaurants and food streets, offering travellers a vivid taste of China.

節慶與時令美食

Festive and seasonal foods

結合春節、端午、中秋等中國傳統節日，以及各地時令食材，打造具有節慶氛圍和季節特色的美食線路。

Routes may be developed around traditional Chinese festivals such as Spring Festival, Dragon Boat Festival and Mid Autumn Festival, as well as seasonal ingredients from different regions.

美食非遺體驗

Culinary heritage experiences

挖掘中國飲食類非物質文化遺產項目，規劃以手作體驗、文化講解、技藝傳承為特色的研學線路。

Routes may highlight China’s culinary intangible cultural heritage through hands on experiences, cultural interpretation and traditional skills.

美食與自然、城市融合

Food, nature and urban culture

將美食元素與自然景觀、城市文化、藝術潮流相結合，打造復合型品質深度游路線。

Routes may combine food with natural landscapes, urban culture, art and lifestyle trends to create well rounded in depth travel experiences.

5征集對象

Target Audience for Solicitation

本次征集面向行業機構與社會公眾兩類主體開放，所有作品將在統一評審體系下進行評選。

The campaign is open to both industry participants and members of the public. All submissions will be reviewed under the same evaluation framework.

報名時須注明類型：

Applicants must indicate their category when registering:

個人 (Individual)

團隊 (Team)

旅行社 (Travel Agency)

個人報名者

須為中國或新加坡公民，或中國、新加坡本地居民，包括持有當地長期居留證件者，如學生簽證、工作簽證或永久居留證等。

Individual applicants must be citizens of China or Singapore, or local residents of China or Singapore, including holders of long term residence documents such as student passes, work passes or permanent residence status.

旅行社及團體報名主體

可包括中國或新加坡注冊旅行社、企業、機構、協會或在校學生團隊。

Travel agencies and group applicants may include registered travel agencies, companies, institutions, associations or student teams in China or Singapore.

報名時須指定一名負責人作為主要聯系人，并按要求提供有效資質證明材料。

Each applicant group must appoint one person as the main contact and provide valid supporting documents as required.

6申報材料

Application Materials

1、線路方案須為中文或英文，圖文并茂。形式不限，可以為長圖、文檔、PPT等，文件大小需為20MB以內。

1.The route proposal may be submitted in Chinese or English and should include both text and visuals. Accepted formats include long form visuals, documents and PowerPoint presentations. The file size should not exceed 20MB.

2、文字描述清晰完整，條理分明。字數建議在3000字以上（可附上行程表格、路線地圖、餐飲清單等輔助說明）。

2.The written content should be clear, complete and well structured. A minimum of 3,000 words is recommended. Supporting materials such as itinerary tables, route maps and dining lists may be included.

3、必須包含圖片，可以包含線路示意圖、景點照片、菜品照片等（須注明來源或確保無版權爭議）。

3.Images are required. These may include route maps, destination photos and food images. Sources must be credited, or the applicant must ensure that no copyright issues are involved.

4、提交作品時，可附加對線路的簡要說明或創作體會（不超過500字），供評委參考。

4.Applicants may also include a short note of no more than 500 words explaining the route concept or creative process for the judges’ reference.

5、鼓勵提交短視頻（如3-5分鐘vlog）作為補充展示形式。視頻內容可包括線路主題簡介、沿途美食打卡體驗、設計亮點介紹及整體感受分享等。視頻需為MP4等常見格式，畫質清晰，語言或字幕須為中文或英文。

5.Short videos, such as three to five minute vlogs, are encouraged as supplementary materials. Videos may introduce the route theme, food experiences along the journey, key design highlights and overall impressions. Videos should be submitted in common formats such as MP4, with clear image quality and either narration or subtitles in Chinese or English.

7優秀線路設置

Design of Outstanding Tour Routes

本次征集擬設優秀作品共10項。

A total of ten outstanding routes will be selected.

1.最佳人氣線路（2名）：由公眾通過線上投票評選產生。

1.Most Popular Routes, 2 winners: selected through public online voting.

2.年度臻選中國味道食旅路線（8名）：由專家評委團評定。

2.Annual Premium “Taste of China” Culinary Travel Routes (8 winners): evaluated and selected by an expert judging panel.

評審將綜合考量線路的：

Submissions will be assessed based on

創意性 creativity

文化性 cultural value

可讀性 readability

可行性 feasibility

吸引力 appeal

體驗感 experiential quality

安全性 safety

8表彰獎勵

Commendation and Award

1榮譽獎牌

Award Medal

獲得優秀線路的個人和團隊可獲得由中國駐新加坡旅游辦事處頒發的獎牌。

Individuals and teams whose routes are selected will receive medals issued by the China National Tourist Office in Singapore.

2作品展示

Online Showcase

在中國駐新加坡旅游辦事處官網及合作媒體設立專區長期展示優秀作品。

Outstanding works will be featured in a dedicated long term showcase on the official website of the China National Tourist Office in Singapore and on partner media platforms.

3傳播推廣

Promotion Opportunities

將優秀線路方案制作成宣傳材料，用于中國旅游推廣活動；有機會參與后續線路推廣、經驗分享與商業轉化合作。

Outstanding routes may be developed into promotional materials for China tourism campaigns, with opportunities for future route promotion, experience sharing and commercial collaboration.

9征集要求

Solicitation Requirements

（一）作品要求

Proposal Requirements

1.線路須以中國境內為范圍，可跨區域組合，建議行程時長為6至8天。

1.Routes must be based within China and may combine multiple regions. A duration of six to eight days is recommended.

2.鼓勵參與者在確保行程合理可行的前提下，創新設計如自駕游、高鐵游、定制游、騎行游、徒步游等多種出行方式，探索中國旅游資源的新亮點和新玩法。

2.Participants are encouraged to explore different travel styles, such as self drive tours, high speed rail journeys, customised trips, cycling routes and hiking itineraries, while ensuring that the route remains practical and well planned.

3.作品應包括線路名稱、主題定位、目的地和景點安排、每日行程安排、核心餐飲與住宿建議，以及線路特色說明等要素。

3.Each proposal should include the route name, theme positioning, destinations and attractions, daily itinerary, key dining and accommodation recommendations, and an explanation of the route’s distinctive features.

4.每位個人、團隊或旅行社最多可提交3份作品，各作品將獨立編號、逐一評審。

4.Each individual, team or travel agency may submit up to three entries. Each entry will be assigned a separate number and reviewed independently.

（二）原創要求

Originality Requirements

1.征集作品須為原創，此前未在任何活動中獲獎或公開發表，應保證對作品擁有完整版權。如發現抄襲、剽竊他人作品等侵權行為，將被取消參加資格并承擔相應法律責任。

1.All submissions must be original, must not have won awards in other activities, and must not have been publicly published. Applicants must hold full copyright to their works. Plagiarism, unauthorised copying or other forms of infringement will result in disqualification and corresponding legal responsibility.

2.“公開發表”不含旅行社已發售的線路或商業產品；但如作品曾在其他公開活動、刊物或線上平臺得獎，則視為已發表，不得參加活動。

2.“Publicly published” does not include travel routes or commercial products already sold by travel agencies. However, works that have won awards in other public events, publications or online platforms will be regarded as previously published and are not eligible.

3.作品中引用的資料、圖片如非原創，需注明出處并確保不存在侵權行為。

3.If any materials or images used in the submission are not original, their sources must be clearly stated and the applicant must ensure that no infringement is involved.

4.參與即視為授權主辦方擁有對作品進行展示、宣傳、出版及推廣等用途的使用權，包括用于AI宣傳片素材化使用。

4.By participating, applicants grant the organisers the right to use their works for display, publicity, publication and promotion, including use as source material for AI assisted promotional videos.

5.本次活動的最終解釋權歸主辦單位所有。

5.The organisers reserve the right of final interpretation of this campaign.

10參與方式

Ways of Participation

1. 參與報名；

Scan the QR code below to register.

2.在報名系統內填寫報名信息，進入下一頁；

Fill in the registration information in the system and proceed to the next page.
3.在作品提交頁面，上傳作品并提交相關信息。

Upload your work and submit the required information on the submission page.

無論您是旅行社從業者、文旅機構代表、在校學生團隊，還是熱愛中國美食與旅行的普通參與者，都歡迎加入本次征集活動。

Whether you work in the travel trade, represent a cultural or tourism organisation, are part of a student team, or simply love Chinese food and travel, you are welcome to take part in this campaign.

以一條美食線路，講述一座城市的煙火；

Tell the everyday story of a city through a culinary route.

以一次創意設計，打開中國旅行的新想象。

Open up new possibilities for travel in China through creative design.

期待中國與新加坡兩地的朋友們，發揮創新，巧構行程，用專屬路線演繹華夏百味，共赴尋味之旅。

We welcome friends from China and Singapore to unleash creativity, craft distinctive itineraries, interpret the diverse flavors of China through exclusive routes, and embark together on a journey to savor the essence of Chinese cuisine.

聯系人Contacts：

李老師；龍老師（技術咨詢）

Ms.Li; Ms.Long (Technical enquiries)

電話 Telephone：

+86 173 2389 0854；+65 9373 6928

郵箱 Email：

tour_route2026@jeffery.asia