西藏文旅兌現50萬元獎勵承諾！網紅博主回應

7月5日，西藏自治區文化和旅游廳、西藏自治區財政廳發布《關于自媒體創作者“李要得”文旅宣傳作品獎勵事宜的公告》。

Authorities in Southwest China's Xizang autonomous region have announced plans to reward a social media influencer whose viral video documenting an extraordinary 2,200-kilometer taxi journey to Lhasa captured the imagination of millions online.

公告稱，近期，自媒體創作者“李要得”創作發布的“搭乘巡游出租車跨越2200余公里抵達拉薩”短視頻短時間內在抖音平臺廣泛傳播，相關獎勵事宜受到社會各界高度關注。現結合《西藏自治區新媒體平臺宣傳推介西藏文旅資源獎勵實施細則（試行）》等有關規定，就相關情況回應如下：

該作品以G318川藏線行程為載體，多角度展現西藏自然風光與人文特色，流量自然有效，內容導向正確，符合西藏文旅宣傳定位，具備良好的社會效益與傳播價值。滿足實施細則中“單個賬號的單個原創作品點贊量達到500萬（含）以上，并形成類似‘淄博燒烤’等現象級熱點的，一次性獎勵50萬元”的獎勵條件，我們將及時兌現獎勵資金。

In a statement issued on Sunday, the Department of Culture and Tourism of the Xizang autonomous region, together with the regional finance bureau, said the content creator, who goes by the online handle "Li Yaode", would receive a 500,000 yuan ($73,684) prize for the video.

The video documents the long-distance taxi journey along the iconic G318 Sichuan-Xizang Highway, highlighting Xizang's spectacular natural scenery and rich cultural heritage. Officials said the work "aligns with the region's tourism promotion goals, delivers positive social impact, and has generated significant public engagement".

據此前報道，6月7日，西藏文旅放了個“大招”，拍視頻宣傳西藏，點贊500萬以上、形成現象級熱點的，一次性獎勵50萬。

7月4日，重慶網紅“李要得”發布打出租車到拉薩的視頻，截至7月5日14:45，點贊量已高達1901.9萬。

Under the department's incentive program, an original work published by an individual account that receives more than 5 million likes and becomes a nationwide trending topic is eligible for the program's top award of 500,000 yuan. As of Sunday afternoon, the video had amassed more than 19 million likes on Douyin, China's leading short-video platform.

“李要得”發視頻回應被獎勵

目前，“李要得”的抖音粉絲已達402.9萬，IP仍顯示在西藏。

5日，“李要得”在最新發布的視頻中說，他決定在這筆獎金到賬以后，先給兩位出租車司機師傅一人一萬元，并“代表所有網友把剩下的錢捐了”。

In a follow-up post, Li Yaode said that once he receives the prize, he will give 10,000 yuan ($1,474) each to the two taxi drivers who drove him throughout the journey and donate the remainder to charity "on behalf of all netizens".

“沒有你們（網友）我也得不了這個獎，這個獎是大家的。”他說。

7月5日下午，相關話題沖上熱搜第一。

“李要得”本人也在@文化西藏 的評論區留言：

不少網友表示：“雙向奔赴了！”

來源：中國青年報綜合@文化西藏、@李要得、網友評論等

跟著China Daily

精讀英語新聞

“無痛”學英語，每天20分鐘就夠！