7-Eleven便利店起訴耐克抄襲！

據路透社7月2日報道，便利店連鎖店7-Eleven將全球運動巨頭耐克起訴至法院。

711便利店 圖源：東方IC

據多家外媒，近日，連鎖便利店巨頭7-Eleven在美國得克薩斯州聯邦法院指控耐克公司，稱耐克計劃于7月11日發布的運動鞋Air Max 95Big Bubble QS 2（貨號IR1944-102），鞋身疑似抄襲7-Eleven標志性的橙色、綠色和紅色條紋設計。

該鞋的發售日也是7-Eleven的“7-Eleven Day”和“免費思樂冰日”。

7-Eleven has sued Nike in federal court in Texas, accusing the sportswear giant of copying the convenience store chain's signature orange, green and red stripe design on a sneaker that Nike plans to release on July 11, ?known as "7-Eleven Day".

In its lawsuit, filed on Wednesday in the federal court in Dallas, 7-Eleven said Nike's upcoming Air Max 95 shoe features a "confusingly similar imitation" of the company's tri-color stripe branding, which it says consumers associate with the 7-Eleven brand.

Irving, Texas-based 7-Eleven said Nike scheduled the shoe's release for July 11, a date it said is widely associated with the retailer's annual "7-Eleven Day" promotion and Free Slurpee Day at participating stores. Slurpees are frozen, slushy drinks made with flavored syrup.

據報道，耐克公司方面未回應上述指控。

Nike did not immediately respond to a request for comment.

據外媒報道，涉事運動鞋已從SNKRS APP（耐克官方推出的球鞋發售APP）?部分區域下架。上述訴訟也對該鞋款的二級市場價值產生了影響，消息傳出后，其價格翻了一番以上。

7-Eleven認為，耐克公司蓄意通過復制或模仿7-Eleven的三色商標，將其鞋類產品與7-Eleven聯系起來。耐克公司誤導性的做法以及對7-Eleven三色商標的盜用，很可能導致公眾產生混淆，并可能誤導消費者，使其對侵權鞋類產品的來源、贊助、代言或關聯關系產生誤解。

The retailer said it has ?used the orange, green and red color combination for decades in store signage, advertising, merchandise, footwear and other products, and owns many trademark registrations for the design.

In the lawsuit, 7-Eleven alleges Nike intentionally designed the shoe to evoke the retailer and benefit from its brand recognition. Consumers are likely to mistakenly believe the shoe was sponsored or endorsed by 7-Eleven, even though no partnership exists, according to the lawsuit.

外媒指出，除了顏色相似和7月11日的發布日期之外，耐克還在鞋款中加入了其他與該零售商相關的元素，包括鞋墊上的商店貨架圖案以及官方產品描述中提到的“漫步到街角商店”。

Beyond the similarities in color and the July 11 release date, Nike peppered in other allusions to the retailer including a graphic of store shelves on the insole and a reference to "strolling down to the corner store" in its official product description.

該零售連鎖店表示，在提起訴訟之前，他們曾“多次”嘗試與耐克解決此事。但訴訟文件指出，耐克公司對7-Eleven的權利表現出冷酷無情和惡意漠視。基于此，7-Eleven向法院申請禁止耐克“分銷、營銷或銷售”涉事款鞋，并要求耐克向該零售連鎖店支付賠償金和訴訟費用。

The retailer is seeking a court order blocking Nike's sales of the shoe, and a recall of products already distributed. 7-Eleven also said it wants monetary damages and Nike's profits from sales of the footwear.

據悉，7-Eleven品牌誕生于美國，前身是1927年成立的南大陸制冰公司，1946年因營業時間為早7點至晚11點正式更名，被譽為美國便利店的萌芽。1973年，伊藤洋華堂拿下7-Eleven日本特許經營權，參與創立York Seven（現7-Eleven Japan），并于1974年在東京豐洲開出日本首家便利店。

此后，日本7-Eleven對美式模式進行徹底本土化改造。1991年，日本7-Eleven收購美國南方公司70%股份；2005年對美國母公司完成全資收購，7-Eleven全球總部實質由日本掌控，歸屬柒和伊控股體系。

來源：澎湃新聞 路透社 彭博社 WWD

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